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Expensive Mistakes
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He Called His Own Products "Total Crap" — Then Lost £500 Million
In 1984, Gerald Ratner inherited a struggling jewelry business — 120 stores bleeding £350,000 a year. Within seven years, he transformed it into Britain's biggest jewelry empire. Two thousand stores. Fifty percent of the UK market. Annual sales of £1.2 billion. He had cracked the code: sell affordable jewelry to working-class Britain and watch the money roll in.
2026-06-08 expensive-mistakes
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The $327 Million Unit Conversion Error
NASA built a $327 million spacecraft, sent it to Mars, and crashed it because two teams couldn't agree on what unit to use.
2026-05-08 expensive-mistakes